Business Partner Therapy in the Press
You may have seen this work described as business partner therapy in the press or elsewhere online. This page is where that coverage lives: interviews, features, and mentions of Sunny Sabbini's work with business partners and cofounders.
Business Partner Conflict · Business Partner Counseling · Cofounder Coaching
Sunny Sabbini in the Media
Sunny Sabbini is a cofounder coach and business partnership counselor in the San Francisco Bay Area. Working with business partners in conflict is the only thing she does.
That's why journalists covering business partner therapy and cofounder conflict rely on her as a source.
The coverage below reports on what actually drives the friction between business partners, and what it takes to repair trust and start working as allies again.
About Sunny Sabbini
Sunny Sabbini, M.A., is a cofounder coach and business partnership counselor in the San Francisco Bay Area. Trained as a marriage and family therapist, working with business partners in conflict is now Sunny’s only focus.
For more than twenty years, she has helped partners identify what is actually driving the friction, repair trust that has taken a hit, and redesign how they make decisions together.
Her training spans clinical counseling, organizational consulting, mediation, and group facilitation, including five years on the Stanford Graduate School of Business Interpersonal Dynamics team.
Her work on partnership conflict draws on the clinical, organizational, and business aspects of her training at once.
Featured Coverage
Every partnership is at a different point. The right next step depends on where you are.
The Guardian
"Businesses on the couch: the co-founders in couples therapy"
A look at cofounders using couples therapy to work through conflict. The founders profiled worked with Sunny, who helped them see that their clashes came from real differences rather than bad intent.
Los Angeles Times
"Therapists help tech start-up co-founders resolve disputes and save their businesses"
A feature on Silicon Valley founders turning to therapy to keep their partnerships intact. Sunny is quoted on how avoiding the hard conversations lets small problems snowball because the hard conversations keep getting avoided.
The Globe and Mail
"The challenges and rewards of building a business with your best friends"
A feature on people building companies with their closest friends. Sunny is quoted on how business partnerships can look a lot like marriages, and why she starts by defusing emotional reactivity so that partners can really talk.
U.S. Bank — Financial IQ
"Money Talks: The Right Way to Launch a Business With a Friend"
Advice for friends going into business together. Sunny suggests choosing a partner you would still choose based on their skill and character, even if you weren't already friends. She also advises starting with a small pilot project before going all in.
StartupJuncture
"How to find the right co-founder: insights from founders and psychologists"
Advice on choosing the right cofounder. Sunny compares cofounding to raising a child together, and makes the case for treating the partnership as something you keep investing in.
If any of the above sounds like your own partnership, the Friction Assessment is a place to start. It's built to name what's actually driving the pattern first, before anything gets decided. Diagnosis before advice.
Sunny Sabbini, M.A.
(415) 895-0786
San Francisco Bay Area
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